KLIMAWERKSTATT
Advertising / Campaign Art Direction
Client: Stadt Wien Agency: Jung von Matt / Donau
The City of Vienna’s climate protection campaign invited Viennese residents to actively contribute to climate action. At the heart of the initiative was the Climate Workshop, an interactive website where anyone could take part in helping nature thrive—each submitted project made a new leaf grow on the platform.
The campaign surrounding the Climate Workshop was implemented cross-medially and showcased selected projects that demonstrated practical ways to reduce the ecological footprint. All measures were developed and executed in accordance with the corporate identity and corporate design (CI/CD) guidelines of the City of Vienna, ensuring a consistent and recognizable appearance across all channels.
Klimawerkstatt (2019)
Team & Credits
Agency: Jung von Matt DONAU
Creative Director: Gerd Schulte-Doinghaus
Art Direction & Design: Melanie Asböck
Copywriter: Karin Uebelbacher
Photography: Marco Mestrovic
Illustration: Markus Fetz